Fund Raising

So what is it going to be this year . . . Candy or Trinkets?  Seemingly, the choices for high-margin fundraisers do seem to be focused on food items or other low-cost items that generate a high level of profit that makes the entire fundraising effort theoretically worthwhile.  Often, in the quest to find the “lowest cost item” the concept of “highest perceived value” gets overlooked.  Truth is, more people get excited about purchasing something that is unique and that has a high perceived value . . . as opposed to supporting a worthy cause by buying something they really don’t want or need.  Often, fundraisers confuse the inexpensiveness of their fundraising offering with the inherent value of their charity.  Too often they overlook the number of people who said “no thank you” because they couldn’t see the value in the offering . . . even though they agreed about the inherent value of the charity!